Fredrik Holmboe
Dualia - Inbound marketing for Life Science
Digital Transformation Specialist
Digital excellence - How to reclaim the narrative and create tailored customer engagement?
- Why customer segmentation fails to support tailored digital customer engagement?
- The huge difference between sales communication and marketing communication.
- Semantics and its role in digital transformation.
- The exact process used to generate impactful content marketing with AI.
Maria Nieves Alvarado
Astellas Pharma
Associate Director, Global HCP Portal Lead
Digital Marketing trends are constantly evolving, and staying updated with the latest advancements is crucial for pharma companies to engage with HCPs & patients effectively.
- Omnichannel Engagement: Utilizing various digital channels such as social media, mobile apps, email marketing, and virtual events to engage with HCPs, patients, and stakeholders across multiple touchpoints.
- Digital Health Solutions: Developing and promoting digital health solutions like mobile health apps, wearable devices, remote monitoring tools, and patient portals to enhance patient engagement, adherence, and health outcomes.
- Patient-Centric Approaches: Focusing on patient empowerment, education, and support through digital platforms, online communities, and patient-centric resources to improve patient experience and outcomes.
- Augmented and Virtual Reality (AR/VR): Employing AR/VR technologies to enhance medical education, training, and patient education, providing immersive and interactive experiences.
- Artificial Intelligence (AI) and Machine Learning (ML): AI and ML have the potential to revolutionize healthcare.
Rodolphe Janssens
Gilead Sciences
Director Commercial Operations BeLux
The Voice of Local in The Omnichannel Transformation
- Infrastructure transformation
- What about People transformation?
- SFE and Digital transformation: the lever you need
- Global with Local
Andrew Binns
AstraZeneca
Head of Digital & Innovation
The Power of Empathy and Creativity to Drive Excellence in Customer Engagement
- Understanding - how to gain deep insights into who the target audiences are and how to engage them
- Impacting - using contextual content and empathetic messaging to grab attention and activate the target audiences
- Reporting - developing hard KPIs to understand the impact the campaign has made
Catarina Santos
Novartis
Executive Director
Achieving the Best Launch Outputs with an Integrated X-functional Digital Launch Plan (Medical Access & Marketing)
- Why do we need a digital strategy?
- Strategic pillars of cross-functional omnichannel engagement.
- Key barriers and key opportunities.
Pablo Moreno
IPSEN
Strategic Business Excellence Director Iberia
The Salesforce of the Future
- Relational vs. Scientific approach
- Digital commercial strategies - How to master the promotional mix?
- Deep knowledge of the customers and potential biases.
- Implementation within a salesforce of the present.
- Barriers and quick wins.
Florian Gäng
Bayer
Director, CX & Service Design
Empathy – a skill at the heart of the Bayer CXM ProgramSub-topics:
- Empathy as a skill for modern marketing and business operations.
- The Bayer CX Transformation.
- How Bayer Pharma set up their Voice of the Customer Program?
Veronika Schweighart
Climedo Health GmbH
Co-Founder & COO
Accelerated Commercialization in Post-Approval Studies
- Challenges, solutions, and best practices in post-approval studies
- How interactive digital tools can support post-market activities?
- The power of real-time data insights to create early awareness among KOLs
The most profitable business owners and leaders know that business transformation, commercial excellence, and digital strategy are never-ending processes. Putting the consumer first is only possible if you have connectivity and creative solutions to optimize the data at your disposal. If these macroeconomic forces move upward, investing in your commercial talents will add value and set your organization apart, especially since many markets are experiencing economic and commercial downturns. It is an outcome-driven strategy that draws on proven solutions taken from the most successful clientele. Compared to traditional transformation programs, it is built around a succession of trials for maximum flexibility, minimal risk, and the capacity to quickly scale up patient-centric design for your digital engagement and integrate the most recent technological advancements, such as AI and cloud systems, and real-time action data into the pharmaceutical marketing model to make strategic digital decisions that reshape and improve the experience for everyone from patients to transactional users.