Christian Wöckel
Sanofi
Head of RSV Franchise Germany
From “Push to Pull”: Omnichannel Engagement with the Help of AI and Agility
- Holistic transformation approach: it’s about more than just technology
- Linking business strategy with AI: roadmap design and use cases
- Accompanying the change: Activating a network of pioneers and change agents
- X-functional and nimble teams structured around customer needs and values
- Insights and outlook
Ashish Saxena
Boehringer Ingelheim International GmbH
Global Capability Owner (GCO)- Customer Targeting & Engagement Planning
Augmenting segmentation process by using advanced customers insights.
- Traditional segmentation strategies may no longer be effective in the changing time, due to increasing complexity and multilayered nuances.
- Data management for segmentation and understanding of customers at the most granular level are assuming significance in the changing scenarios
- There is a need to leverage the vast data available at HCP level in key markets for effective targeting of customers.
- As a consequence of above, customer targeting needs to move away from being an inert entity to a more dynamic and living phenomenon for the Sales force.
Miguel Pedro
Grifols
Senior Director of Global Innovation Portfolio & New Products
Transforming the Pharma Sector: Navigating Post-Pandemic Realities and Technological Advancements
- Embracing Endemicity: How the shift from pandemic to endemic status reshapes strategy and innovation.
- Leveraging Collaborative Synergies: Exploring the impact of increased industry collaboration on R&D efficiency
- Integrating AI and Advanced Analytics: Harnessing technological advancements for accelerated time-to-market and personalized treatments.
- Adapting to Regulatory Evolution: Addressing compliance challenges and ensuring secure supply chains in an evolving landscape.
Vikram Mohan
Regeneron
Marketing Director
Industry Overview Session - Turbocharging the Field force to become the orchestrators of a true Omnichannel Experience
- Qualifying a true Omnichannel experience and unravelling what it takes for a Pharma company to create it.
- Leveraging the power of AI and Digital to orchestrate a consistent brand experience across sales and marketing teams.
- Future proofing the Field Force with the key technical skills and engagement strategies essential for Omnichannel Enablement.
Rüdiger Seibold
Takeda
Head of Data, Digital & Technology
Kill your darlings sunseting initiatives with low and no value for patients
- Optimize Resource Allocation: Ensures that time, money, and effort are directed towards initiatives that provide the most value, maximizing ROI.
- Improve Focus: Allows teams to concentrate on projects that align with strategic goals, reducing distractions from underperforming initiatives.
- Encourage Innovation: Frees up resources and budget to invest in new, potentially more innovative initiatives that could drive greater value.
- Prevent Wasted Effort: Identifies and eliminates projects that aren't meeting objectives, preventing further investment in ineffective solutions.
- Enhance Agility: Enables the organization to quickly adapt to changing market conditions and customer needs by discontinuing initiatives that no longer serve a purpose.
Discover how the pharmaceutical industry is reshaping its sales strategies in a rapidly evolving landscape. This event focuses on equipping sales teams with the latest innovations, from AI-driven insights that enhance customer engagement to omnichannel experiences that bring a personal touch to every interaction. You'll gain practical strategies for optimizing sales effectiveness, leveraging digital tools, and transforming your approach in a post-pandemic world. With a strong emphasis on customer-centric practices, this event provides actionable insights to help you build deeper connections, unlock valuable customer data, and drive sustainable growth.