Eva Tiniakou
Teva Pharmaceuticals
Associate Director Commercial Capabilities Lead Europe
AI in Action: Driving Business Success Through Generative AI Upskilling
- Recognizing the strategic importance of Gen AI early adoption
- Crafting tailored learning interventions through co-creation
- Creating comprehensive impact through Gen AI upskilling
Morgwn Shaw
Bristol Myers Squibb
Associate Director - Omnichannel Strategy Lead, Germany
Implementing a Customer-Centric Omnichannel Strategy: Pinpoint Chances to Elevate Personalization
- Explore how advanced solutions, such as a fully operational Customer Data Platform
- can enhance customer contentment
- Comprehend essential methodologies to enhance personalization and achieve
- Engagement objectives
- Discuss the interplay between omnichannel, content and data
- Streamline end-to-end content production performance through identified and actionable key metrics and KPIs
Hitesh Mukund Joshi
Viatris
Associate Vice President | Center of Excellence (Marketing Services) | Global Commercial Development
Leveraging Gen AI and Creating Data-driven Customer Impact & Meaningful Engagement
- Utilize Generative AI to analyze customer data and generate personalized content, offers, and recommendations, enhancing customer satisfaction and loyalty by addressing individual needs and preferences.
- Implement AI-driven predictive analytics to anticipate customer behavior and needs, enabling proactive engagement strategies that can preemptively address issues and offer solutions, thus improving customer retention and lifetime value.
- Leverage data-driven insights from AI models to inform business decisions and strategy development, ensuring that customer engagement initiatives are based on accurate, real-time data, leading to more effective and meaningful customer interactions.
Vikram Mohan
Regeneron
Marketing Director
Content Excellence - Developing an enterprise wide content engine to create and activate personalised content at scale in a fast & compliant manner.
- Transforming the content supply chain with the right infrastructure to support increasing content requirements and costs.
- Automating content generation, review and approval by leveraging tech platforms, redefining processes to drive efficiencies.
- Driving Omni-Channel engagement with personalized content activated in an automated manner via an integrated tech stack.
Serena Sagiini
Ferring Pharmaceuticals
Business Unit Director
Commercial Strategy & Omnichannel Approach: What's Next?
- Integrated Strategy for the Future
- Patients' Perspective
- Company Perspective
Mata Charokopou
UCB
Head of Strategy & Launch, Eastern EU
AI-Driven Data Analysis for Go-to-Market Strategies
- How AI can be leveraged to personalize customer experiences.
- Prioritize business outcomes through impactful initiatives.
- Integrate key metrics to track AI's impact on go-to-market efficiencies
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