Our Speakers

Kevin Charef

Novartis

Senior Director, Digital Innovation and Omnichannel

Enhancing HCL Online Experience With Conversion-Optimized Digital OCE Attribution Model Fueled by Genai Content Delivery

• Contact Management
• Segmentation
• Content Marketing
• Campaign Management
• Data Integration

Morgwn Shaw

Bristol Myers Squibb

Associate Director - Omnichannel Strategy Lead, Germany

Implementing a Customer-Centric Omnichannel Strategy: Pinpoint Chances to Elevate Personalization

• Explore how advanced solutions, such as a fully operational Customer Data Platform
• can enhance customer contentment
• Comprehend essential methodologies to enhance personalization and achieve
• Engagement objectives
• Discuss the interplay between omnichannel, content and data
• Streamline end-to-end content production performance through identified and actionable key metrics and KPIs

Jorge Perez Perez

Daiichi Sankyo

Marketing Director

Prompting a Digital Mindset for Enhancing Customer Experience

• Understanding customer's true needs
• Marketing & sales, just one voice around our customers
• From a digital plan and digital channels towards a fully-digital mindset
• Making an omnichannel value proposition real

Marcy Rudowitz

Moderna

Director, Medical Engagement

Conversational Intelligence: Equipping Healthcare Professionals for Informed Patient Dialogues

• In this session, we will delve into the transformative power of Voice of Customer (VoC) insights for healthcare professionals (HCPs). This presentation illustrates how conversational intelligence can be leveraged to navigate patient interactions and public health narratives effectively
• Participants will learn to apply VoC insights for developing informed recommendations, thereby improving vaccine uptake and confidence
• Discover actionable strategies that equip HCPs with a deeper understanding of patient concerns, enabling them to address healthcare challenges proactively

Yiannos Palate

Eli Lilly

VP Strategy and Marketing Regionally (SAMETA)

The Essentials for Commercial Excellence

• Outstanding cross-functional team
• Staffing key positions
• Governance
• Global-regional-local cooperation
• Reasons for average performance and how to overcome these

Mata Charokopou

UCB

Head of Strategy & Launch, Eastern EU

AI-Driven Data Analysis for Go-to-Market Strategies