Our Speakers

Fredrik Holmboe

Dualia - Inbound marketing for Life Science

Digital Transformation Specialist

Digital excellence - How to reclaim the narrative and create tailored customer engagement?

  • Why customer segmentation fails to support tailored digital customer engagement?
  • The huge difference between sales communication and marketing communication.
  • Semantics and its role in digital transformation.
  • The exact process used to generate impactful content marketing with AI.
Fredrik Holmboe Photo Dualia - Inbound marketing for Life Science Logo

Maria Nieves Alvarado

Astellas Pharma

Associate Director, Global HCP Portal Lead

Digital Marketing trends are constantly evolving, and staying updated with the latest advancements is crucial for pharma companies to engage with HCPs & patients effectively.

  • Omnichannel Engagement: Utilizing various digital channels such as social media, mobile apps, email marketing, and virtual events to engage with HCPs, patients, and stakeholders across multiple touchpoints.
  • Digital Health Solutions: Developing and promoting digital health solutions like mobile health apps, wearable devices, remote monitoring tools, and patient portals to enhance patient engagement, adherence, and health outcomes.
  • Patient-Centric Approaches: Focusing on patient empowerment, education, and support through digital platforms, online communities, and patient-centric resources to improve patient experience and outcomes.
  • Augmented and Virtual Reality (AR/VR): Employing AR/VR technologies to enhance medical education, training, and patient education, providing immersive and interactive experiences.
  • Artificial Intelligence (AI) and Machine Learning (ML): AI and ML have the potential to revolutionize healthcare.
Maria Nieves Alvarado Photo Astellas Pharma Logo

Rodolphe Janssens

Gilead Sciences

Director Commercial Operations BeLux

The Voice of Local in The Omnichannel Transformation

  • Infrastructure transformation
  • What about People transformation?
  • SFE and Digital transformation: the lever you need
  • Global with Local
Rodolphe Janssens Photo Gilead Sciences Logo

Andrew Binns

AstraZeneca

Head of Digital & Innovation

The Power of Empathy and Creativity to Drive Excellence in Customer Engagement

  • Understanding - how to gain deep insights into who the target audiences are and how to engage them
  • Impacting - using contextual content and empathetic messaging to grab attention and activate the target audiences
  • Reporting - developing hard KPIs to understand the impact the campaign has made
Andrew Binns Photo AstraZeneca Logo

Catarina Santos

Novartis

Executive Director

Achieving the Best Launch Outputs with an Integrated X-functional Digital Launch Plan (Medical Access & Marketing)

  • Why do we need a digital strategy?
  • Strategic pillars of cross-functional omnichannel engagement.
  • Key barriers and key opportunities.
Catarina Santos Photo Novartis Logo

Pablo Moreno

IPSEN

Strategic Business Excellence Director Iberia

The Salesforce of the Future

  • Relational vs. Scientific approach
  • Digital commercial strategies - How to master the promotional mix?
  • Deep knowledge of the customers and potential biases.
  • Implementation within a salesforce of the present.
  • Barriers and quick wins.
Pablo Moreno Photo IPSEN Logo

Florian Gäng

Bayer

Director, CX & Service Design

Empathy – a skill at the heart of the Bayer CXM ProgramSub-topics:

  • Empathy as a skill for modern marketing and business operations.
  • The Bayer CX Transformation.
  • How Bayer Pharma set up their Voice of the Customer Program?
Florian Gäng Photo Bayer Logo

Veronika Schweighart

Climedo Health GmbH

Co-Founder & COO

Accelerated Commercialization in Post-Approval Studies

  • Challenges, solutions, and best practices in post-approval studies
  • How interactive digital tools can support post-market activities?
  • The power of real-time data insights to create early awareness among KOLs
Veronika Schweighart Photo Climedo Health GmbH Logo