Our Speakers

Kevin Charef


Senior Director, Digital Innovation and Omnichannel

Enhancing HCL Online Experience With Conversion-Optimized Digital OCE Attribution Model Fueled by Genai Content Delivery

  • Contact Management
  • Segmentation
  • Content Marketing
  • Campaign Management
  • Data Integration
Kevin Charef Photo Novartis Logo

Morgwn Shaw

Bristol Myers Squibb

Associate Director - Omnichannel Strategy Lead, Germany

Implementing a Customer-Centric Omnichannel Strategy: Pinpoint Chances to Elevate Personalization

  • Explore how advanced solutions, such as a fully operational Customer Data Platform
  • can enhance customer contentment
  • Comprehend essential methodologies to enhance personalization and achieve
  • Engagement objectives
  • Discuss the interplay between omnichannel, content and data
  • Streamline end-to-end content production performance through identified and actionable key metrics and KPIs
Morgwn Shaw Photo Bristol Myers Squibb Logo

Jorge Perez Perez

Daiichi Sankyo

Marketing Director

Prompting a Digital Mindset for Enhancing Customer Experience

  • Understanding customer's true needs
  • Marketing & sales, just one voice around our customers
  • From a digital plan and digital channels towards a fully-digital mindset
  • Making an omnichannel value proposition real
Jorge Perez Perez Photo Daiichi Sankyo Logo

Marcy Rudowitz


Director, Medical Engagement

Conversational Intelligence: Equipping Healthcare Professionals for Informed Patient Dialogues

  • In this session, we will delve into the transformative power of Voice of Customer (VoC) insights for healthcare professionals (HCPs). This presentation illustrates how conversational intelligence can be leveraged to navigate patient interactions and public health narratives effectively
  • Participants will learn to apply VoC insights for developing informed recommendations, thereby improving vaccine uptake and confidence
  • Discover actionable strategies that equip HCPs with a deeper understanding of patient concerns, enabling them to address healthcare challenges proactively
Marcy Rudowitz Photo Moderna Logo

Yiannos Palate

Eli Lilly

VP Strategy and Marketing Regionally (SAMETA)

The Essentials for Commercial Excellence

  • Outstanding cross-functional team
  • Staffing key positions
  • Governance
  • Global-regional-local cooperation
  • Reasons for average performance and how to overcome these
Yiannos Palate Photo Eli Lilly Logo

Mata Charokopou


Head of Strategy & Launch, Eastern EU

AI-Driven Data Analysis for Go-to-Market Strategies

Mata Charokopou Photo UCB Logo
Step into the future of pharmaceutical innovation! Our , commercial excellence conference is your gateway to exploring the transformative power of AI in drug discovery, development, and more. Join industry leaders as we delve into strategies for mastering customer interaction, leveraging AI for market efficiencies, and unlocking data-driven digital platforms for enhanced engagement. Discover innovative models, strategic partnerships, and content excellence that redefine the industry landscape. Don't miss out on reshaping the future of pharmaceuticals. Register now for an unforgettable journey into tomorrow's possibilities.